is currently the domestic food industry is in a period of rapid development, the same opportunities and risks coexist, entrepreneurs who want to get a share is not easy, need to join and need to choose a strength of the company to join. In order to better protect their achievements.
restaurant chain franchise
now catering enterprises competition is not directly to the product and the competition between the product performance, but in the form of brand competition. In other words, when consumers decide to dine, he often first decided to go to the hotel or restaurant to eat, and then decide what to eat; even when he first made the decision of what to eat, also must decide in what place to eat. Therefore, the choice of a good reputation and excellent brand image of the restaurant chain franchise business, is a necessary condition for success.
has a good reputation and excellent brand image of the restaurant chain franchise should have the following four basic characteristics: the content of technology more outstanding flavor and high radiation; large space and high social reputation; long communication history and more cultural connotation; good economic benefit and great society effect.
Third, the development history and development stage of restaurant chain franchise